Promotional Strategy (Record no. 22962)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00798 a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MN-UlLSGH |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | a130416b mp ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 256082049 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MN-UlLSGH |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | ДАА |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8`2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | E57 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Engel J.E. |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Advertising;Managerial economics;Marketing;Commerce, com/tions, transport |
| 240 10 - UNIFORM TITLE | |
| Uniform title | 658.8 |
| 245 1# - TITLE STATEMENT | |
| Title | Promotional Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | -Homewood: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pub.IRVIN |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 0 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | -753 p. |
| 440 1# - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | 7 th edition |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Promotional Strategy : Managing the Marketing Communications Process. |
| 740 1# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Advertising;Managerial economics;Marketing;Commerce, com/tions, transport |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Engel J.E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Ном - Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Парламентын номын сан - Үндсэн фонд | Парламентын номын сан - Үндсэн фонд | General Stacks | 01/07/2014 | 2886 | 83850 | 04/25/2025 | 11/09/2021 | Ном - Books |