International Marketing
Czinkota M.R.etc.
International Marketing - Chicago: Pub.Dryden press 0 - 846 p. - 2nd edition. .
The text is designed to simulate curiosity about management practices of companies seeking market opportunities outside the home country and to raise the reader `s consciousness about the importance of viewing international marketing management strategi
30322391
International Marketing.
658.8`48 / C998
International Marketing - Chicago: Pub.Dryden press 0 - 846 p. - 2nd edition. .
The text is designed to simulate curiosity about management practices of companies seeking market opportunities outside the home country and to raise the reader `s consciousness about the importance of viewing international marketing management strategi
30322391
International Marketing.
658.8`48 / C998