International Marketing. -9th edition.
Cateora P.R.
International Marketing. -9th edition. - Boston: Pub.Irwin, McGraw-Hill 0 - 772 pp. - 9th edition. .
The text is designed to simulate curiosity about management practices of companies seeking market opportunities outside the home country and to raise the reader `s consciousness about the importance of viewing international marketing management strategi
256139504
International Marketing.
658.8`48 / C35
International Marketing. -9th edition. - Boston: Pub.Irwin, McGraw-Hill 0 - 772 pp. - 9th edition. .
The text is designed to simulate curiosity about management practices of companies seeking market opportunities outside the home country and to raise the reader `s consciousness about the importance of viewing international marketing management strategi
256139504
International Marketing.
658.8`48 / C35