New Products Management -5th edition
Crawford C.M.
New Products Management -5th edition - Boston: Pub.Irwin, McGraw-Hill 0 - 508 pp. - 5th edition .
Fifth edition, effort the has continued to make the book relevant to its users. Since a text revision actually a new product, I have tried to make it even more customer- oriented.
256187789
New Products Management.
658.5`75-dc20 / C72
New Products Management -5th edition - Boston: Pub.Irwin, McGraw-Hill 0 - 508 pp. - 5th edition .
Fifth edition, effort the has continued to make the book relevant to its users. Since a text revision actually a new product, I have tried to make it even more customer- oriented.
256187789
New Products Management.
658.5`75-dc20 / C72