000 00798 a2200289 4500
003 MN-UlLSGH
008 a130416b mp ||||| |||| 00| 0 eng d
020 _a256082049
040 _cMN-UlLSGH
041 _aEnglish
082 _2ДАА
082 _a658.8`2
082 _bE57
100 1 _aEngel J.E.
110 _aAdvertising;Managerial economics;Marketing;Commerce, com/tions, transport
240 1 0 _a658.8
245 1 _aPromotional Strategy
260 _a-Homewood:
260 _bPub.IRVIN
260 _c0
300 _a-753 p.
440 1 _a7 th edition
740 1 _aAdvertising;Managerial economics;Marketing;Commerce, com/tions, transport
653 _aPromotional Strategy : Managing the Marketing Communications Process.
700 _aEngel J.E.
942 _cBK
999 _c22962
_d22962