@book{25637,
	author = {James L. Adams and McGraw-Hill},
	title = {Good Products, Bad Products: Essential Elements to Achieving Superior Quality},
	publisher = {McGraw-Hill},
	year = {2012},
	address = {NY},
	note = {Discussion of all the elements that go into producing superior products. Maximize your product's performance and minimize the cost - appeal to your customer's emotions with elegance and sophistications - make sure your product is a perfect fit that's human, cultural, and global.}
}