Cravens D. W. <br/><br/>
Strategic Marketing 

 - Homewood:  Pub.IRVIN  0 
 - 812 pp. 
 - 3rd edition .
<br/><br/><label>ISBN: </label>256087938 
<br/><br/><label>Subjects--Index Terms: </label>Strategic Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / C898