Pride W.M..... <br/><br/>
Marketing 

 - Boston:  Pub.Houghton Mifflin company  0 
 - 900 p. 
 - 6th edition .
<br/><br/><label>ISBN: </label>039536938X 
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.835  / P945