Ball D.A.,McCulloch W.H. creator International business creator Book is the result of teamwork between many professors and their students who have used previous editions. One aspect constantly mentioned is its readability. creator Ball D.A. Chicago Pub.IRWIN 0 0 Eng lis h 774 pp. Book is the result of teamwork between many professors and their students who have used previous editions. One aspect constantly mentioned is its readability. International Business: The Challenge of Global Competition. 658.049-dc20 B34 256166013 a130