@book{19962,
	author = {Crawford C.M. and Management and Fifth edition, effort the has continued to make the book relevant  to its users. Since a text revision actually  a new product, I have tried to make it even more customer- oriented.  and Crawford C.M. },
	title = {New Products Management -5th edition},
	address = {-Boston:},
	note = {Fifth edition, effort the has continued to make the book relevant  to its users. Since a text revision actually  a new product, I have tried to make it even more customer- oriented. }
}